J’AIYE DIAMOND SPECIALIST
Diamonds make excellent courtship gifts from this perspective because they are simultaneously very expensive and lack intrinsic value. Any man who would buy diamonds for a woman must be interested in making an investment in her. Flowers, another favored gift for women, are also relatively expensive and lack intrinsic value. Of course, diamonds and flowers are beautiful, but they are beautiful precisely because they are expensive and lack intrinsic value, which is why it is mostly women who think flowers and diamonds are beautiful. Their beauty lies in their inherent value.
Consistent with this evolutionary psychological logic, recent analysis using game theory demonstrates that what the researchers call “extravagant” gifts -- gifts to women that are “costly ” -- facilitate courtship.
The researchers note that such extravagant gifts have the added benefit for men looking for extravagant gifts to buy that special lady in their lives.
Diamonds are certainly a girl’s best friend.
Irrespective of any Research, We at J’aiye Concierge believe that Diamonds do have exceptional value. High end diamond jewellery are a real investment to both men and women. There’s something exquisite about a high end intricately made piece.
High end diamond, statement pieces are our specialty.
If you are looking for exquisite jewellry, that’s unique and ‘oh so fabulous’, and that makes a ‘statement’ then contact J’aiye.
We provide a confidential and discreet service to all our clients.
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Call or email our J’aiye diamond experts to order all your bespoke pieces of high end jewellery.
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